Welcome to SamPenny.io

Hi! I’m Sam Penny, a senior SEO specialist living in Melbourne, Australia. This is my little slice of the web.

Sam Penny Headshot

Who is this guy?

I’m a Senior SEO Specialist who’s worked both agency side and in-house. I am currently the SEO Manager at Rest Super, an $80B+ super fund.

I have nearly a decade of experience in marketing and have spoken at a number of conferences, including Melbourne’s SEO Collective and Sydney’s Search Marketing Summit.

I’ve had the pleasure of working with

Logos of brands I've worked on SEO campaigns for: Youi, RAA, Lyka, Rest, Life Saving Victoria, Bali Body

Recent Articles

AI in the wild: What we can learn from Amazon & AllTrails

Yes, you can implement no-index using GTM