Welcome to SamPenny.io

I’m a SEO specialist and technology enthuasiast living in Melbourne, Australia. This is my little slice of the web.

Sam Penny Headshot

Improve your organic search presence with proven techniques

I’ve worked with many companies across the years to help their site move onto the first page of Google for very competitive terms.

I use proven, ‘white hat’ (i.e. safe) techniques to position my partners as leaders in their industry.


Website Audits

Lay the foundation for your website’s success. Identify technical issues and create a roadmap to SEO stardom.

Content Marketing

I’ll work with your marketing team to develop, edit and publish content that rises above the rest.

Link Building

Build the right links with the right people. I’ll help you structure and prioritise your outreach efforts.

Local SEO

I specialise in Google My Business creation, verification, optimisation and ranking.


Good news everybody! You can now edit the Shopify robots.txt file

What the Google MUM update could mean for SEOs