Building WatchWithout.com
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Sam Penny
Growth & SEO Consultant
Based in Melbourne. I work with brands to take the guesswork out of growth, using SEO and other channels to build lasting visibility.
Sam Penny is a Melbourne-based SEO and growth consultant. He leads SEO strategy at Rest Super, one of Australia's largest profit-to-member super funds, which has approximately 2 million members and around $105B in funds under management as at 31 March 2026. He created web and SEO tools including WatchWithout, which has more than 1M annual users, and offers SEO and growth consulting, conference speaking, guest posting and short consultation support.
Background & Experience
I lead SEO strategy at Rest Super, a $105B+ superannuation fund, bringing more than a decade of experience across both agency and in-house roles.
I've had the privilege of speaking on a number of podcasts and at conferences, such as Melbourne's SEO Collective and Sydney's Search Marketing Summit.
First and foremost, I am a marketer. There's no one-size-fits-all approach to organic growth; I bring real experience across e-comm, finance, SaaS, and local SEO, for clients big and small. When we work together, I do the work to understand your business and formulate a strategy that works for you.
What I can help with
Growth Strategy
Grow your own way. I'll help you design a growth strategy designed around your strengths.
SEO Audits
Want to make sure there's nothing holding your site back, or have you experienced a traffic drop? An in-depth audit could be the solution.
Technical SEO
This becomes more important as your site grows: you want to make sure you have strong technical foundations as you scale.
SEO & Content Strategy
I'll help you map out the best path to growth across search. I'll build your strategy and help train your writers so you can get the best out of them.
Paid Ads
Sometimes SEO isn't the solution: Paid Ads across Google, Meta, and TikTok offer instant ROI when results are crucial.
Get in touch →
Let's discuss how I can help you achieve your growth goals through effective SEO and digital strategy.
Why hire me
Hiring an agency can be frustrating. You're often paying top dollar for a junior specialist with only a few years of experience, not to mention their Google-style offices, team Christmas party with open bar, and those single-origin coffee beans flown in from Peru.
Work with me and you get true value: a dedicated specialist with the level of experience you rarely find at an agency.
I've had the pleasure of working with
