Welcome to SamPenny.io

I’m a SEO specialist and technology enthuasiast living in Melbourne, Australia. This is my little slice of the web.

Sam Penny Headshot

Who is this guy?

I’m a Senior SEO Specialist who’s worked both agency side and in-house. I am currently the SEO Manager at Rest Super, an $85B superannuation fund.

I was previously the Senior SEO Lead at Optimising, a Melbourne-based technical SEO agency.


Good news everybody! You can now edit the Shopify robots.txt file

What the Google MUM update could mean for SEOs