.editorial-post.blog-post-page{background:#fff;max-width:none;padding:0}.editorial-post .blog-post-container{border-radius:0;max-width:1200px;padding:4rem 5rem 5rem}.editorial-back{color:#59417d;margin-bottom:2.75rem;font-size:.875rem;text-decoration:none;display:inline-block}.editorial-back:hover{text-decoration:underline}.editorial-toolbar{flex-wrap:wrap;justify-content:space-between;align-items:center;gap:1rem;margin-bottom:2.75rem;display:flex}.editorial-toolbar .editorial-back{margin-bottom:0}.article-language-toggle{background:#f6f3f8;border:1px solid #e1d9e9;border-radius:7px;padding:3px;display:inline-flex}.article-language-toggle a{color:#59417d;border-radius:4px;padding:.5rem .9rem;font-size:.875rem;line-height:1.5;text-decoration:none}.article-language-toggle a[aria-current=page]{color:#fff;background:#59417d}.article-language-toggle a:hover:not([aria-current=page]){background:#e8e0ef}.article-language-toggle a:focus-visible{outline-offset:3px;outline:2px solid #59417d}.editorial-post [lang=zh-Hans] .blog-post-content{line-height:1.95}.editorial-post [lang=zh-Hans] .blog-post-title{text-wrap:balance}.editorial-post [lang=zh-Hans] .blog-post-title,.editorial-post [lang=zh-Hans] .blog-post-content h2,.editorial-post [lang=zh-Hans] .blog-post-content h3{font-family:DM Serif Display,Songti SC,SimSun,serif}.editorial-post .blog-post-title{color:#292032;overflow-wrap:anywhere;text-wrap:balance;margin:0 0 1rem;font-size:clamp(2.75rem,6vw,4.75rem);font-weight:400}.editorial-post .editorial-subtitle{color:#655b6e;text-wrap:balance;max-width:100%;margin:0 0 1.5rem;font-size:1.25rem;line-height:1.6}.editorial-post .blog-post-meta{color:#726779;text-transform:none;letter-spacing:0;margin:0 0 2.5rem}.editorial-post .editorial-meta{border-bottom:1px solid #e8e0ef;flex-wrap:wrap;align-items:center;gap:.75rem 1.25rem;margin:1.75rem 0 2.25rem;padding-bottom:1.75rem;font-size:.8125rem;display:flex}.editorial-meta-item,.editorial-reading-time{white-space:nowrap;align-items:center;gap:.5rem;display:inline-flex}.editorial-meta svg{color:#8a769c;flex-shrink:0;width:16px;height:16px}.editorial-reading-time{color:#59417d;background:#f3eff7;border:1px solid #e9e1f0;border-radius:5px;padding:.375rem .625rem}.editorial-post .blog-post-content-wrapper,.editorial-post .blog-post-content,.editorial-post .author-box{max-width:none}.editorial-post .blog-post-content{color:#403b46;overflow-wrap:anywhere;font-size:1.25rem;line-height:1.8}.editorial-post .blog-post-content :is(h1,h3,h4,[id]){scroll-margin-top:100px}.editorial-post .blog-post-content li{line-height:1.8}.editorial-post .blog-post-content li p{font-size:inherit;line-height:inherit}.editorial-post .blog-post-content blockquote{color:#59417d;border-left-color:#bba4cc}.editorial-post .blog-post-content blockquote p{font-size:inherit;color:inherit}.editorial-post .blog-post-content>p{font-size:inherit;line-height:inherit;color:inherit;margin-top:0;margin-bottom:1.75rem}.editorial-post .blog-post-content h2{color:#342248;text-wrap:balance;margin:4rem 0 1.5rem;scroll-margin-top:100px;font-size:2.5rem;font-weight:400}.editorial-post .blog-post-content a{color:#59417d;text-underline-offset:.2em;border-bottom-color:#c7b8d7;text-decoration-thickness:1px}.editorial-post .blog-post-content>.article-note{color:#726779;border-top:1px solid #e7e0eb;margin-top:3rem;padding-top:1.5rem;font-size:.9375rem;font-style:italic}.article-contents{color:#655b6e;margin:-.75rem 0 2.5rem;font-size:.875rem}.article-contents summary{cursor:pointer;align-items:center;gap:.75rem;width:fit-content;padding:.25rem 0;list-style:none;display:flex}.article-contents summary::-webkit-details-marker{display:none}.article-contents summary:after{content:"";border-bottom:1.5px solid;border-right:1.5px solid;width:6px;height:6px;margin:-3px 3px 0 .25rem;transform:rotate(45deg)}.article-contents[open] summary:after{margin-top:3px;transform:rotate(225deg)}.article-contents-count{color:#81748d;font-size:.75rem}.article-contents ol{grid-template-columns:repeat(3,minmax(0,1fr));gap:.75rem 1.5rem;margin:0;padding:1rem 0 0;list-style:none;display:grid}.article-contents a{color:#59417d;align-items:baseline;gap:.65rem;padding:.5rem 0;text-decoration:none;display:flex}.article-contents a:hover{text-underline-offset:.2em;text-decoration:underline}.article-contents a span{color:#8a769c;font-variant-numeric:tabular-nums;font-size:.6875rem}.article-contents summary:focus-visible,.article-contents a:focus-visible{outline-offset:4px;border-radius:2px;outline:2px solid #59417d}.editorial-post .blog-post-content>.article-lead{color:#342248;text-wrap:balance;margin-bottom:2rem;font-family:DM Serif Display,Songti SC,SimSun,serif;font-size:clamp(1.75rem,2.8vw,2.25rem);line-height:1.45}.editorial-post .blog-post-content>.article-pull-quote{color:#59417d;text-wrap:balance;border-left:3px solid #bba4cc;margin:3rem 0;padding:.25rem 0 .25rem 1.5rem;font-family:DM Serif Display,Songti SC,SimSun,serif;font-size:clamp(1.75rem,3vw,2.5rem);line-height:1.4}.article-section-number{letter-spacing:.12em;color:#8a769c;margin-bottom:.875rem;font-family:Inter,sans-serif;font-size:.75rem;line-height:1;display:block}.editorial-post .blog-post-content ::selection{color:#342248;background:#e7dbef}.how-brands-grow-cover{background:#f6f3f8;border-radius:8px;width:min(100%,240px);margin:2.25rem auto 3rem;padding:.75rem}.how-brands-grow-cover img{border-radius:4px;width:100%;height:auto;display:block}.how-brands-grow-cover figcaption{color:#726779;gap:.2rem;padding:.75rem .25rem .1rem;font-size:.75rem;line-height:1.45;display:grid}.how-brands-grow-cover cite{color:#59417d;font-size:.8125rem;font-style:normal;font-weight:600}.ai-referral-comparison{margin:3rem 0 3.5rem}.ai-referral-comparison img{background:#f7f5f9;border:1px solid #e4dfe7;border-radius:8px;width:100%;height:auto;display:block}.editorial-post .ai-referral-comparison figcaption{color:#726779;text-wrap:pretty;gap:.25rem;margin-top:.9rem;font-size:.8125rem;line-height:1.6;display:grid}.editorial-post .ai-referral-comparison figcaption strong{color:#59417d}.ai-visibility-workflow{border-top:1px solid #d9d1df;border-bottom:1px solid #d9d1df;margin:3rem 0 3.5rem;padding:2rem 0 0}.editorial-post .ai-visibility-workflow>figcaption{color:#342248;margin-bottom:2.75rem;font-family:DM Serif Display,Songti SC,SimSun,serif;font-size:clamp(1.65rem,3vw,2.15rem);line-height:1.25}.ai-visibility-workflow ol{grid-template-columns:repeat(4,minmax(0,1fr));gap:0;margin:0;padding:0;list-style:none;display:grid}.editorial-post .ai-visibility-workflow li{border-top:2px solid #c8bad3;min-width:0;padding:1.5rem 1.4rem 1.75rem 0;position:relative}.editorial-post .ai-visibility-workflow li:not(:last-child){padding-right:2.2rem}.editorial-post .ai-visibility-workflow li:before{content:"";background:#59417d;border:2px solid #f7f5f9;border-radius:50%;width:10px;height:10px;position:absolute;top:-6px;left:0}.editorial-post .ai-visibility-workflow li:not(:last-child):after{color:#8a769c;content:"→";font-size:.875rem;line-height:1;position:absolute;top:-7px;right:1.1rem}.ai-workflow-number{color:#8a769c;letter-spacing:.12em;margin-bottom:.75rem;font-size:.6875rem;font-weight:700;display:block}.editorial-post .ai-visibility-workflow strong{color:#342248;margin-bottom:.45rem;font-size:1rem;display:block}.editorial-post .ai-visibility-workflow li p{color:#655b6e;margin:0;font-size:.875rem;line-height:1.55}.search-availability{background:#f6f3f8;border:1px solid #e8e0ef;border-radius:8px;margin:3rem 0;padding:1.75rem}.search-availability figcaption{color:#342248;margin-bottom:1.5rem;font-size:1rem;font-weight:600}.availability-grid{grid-template-columns:1fr 1fr;gap:1rem;display:grid}.availability-card{background:#fff;border-radius:6px;padding:1.5rem}.availability-card--purchase{color:#fff;background:#59417d}.availability-label{letter-spacing:.08em;text-transform:uppercase;color:#675078;font-size:.6875rem;font-weight:600;display:block}.availability-card--purchase .availability-label{color:#e5d9ef}.editorial-post .availability-card h3{color:#342248;margin:.5rem 0 1.5rem;font-size:1.65rem;font-weight:400}.editorial-post .availability-card--purchase h3{color:#fff}.availability-query{color:#4b3d57;background:#fff;border:1px solid #e6ddec;border-radius:5px;align-items:center;gap:.5rem;padding:.6rem;font-size:.75rem;display:flex}.availability-query svg{fill:none;stroke:#796486;stroke-width:1.5px;flex-shrink:0;width:16px;height:16px}.availability-result,.availability-products{height:48px;margin:1rem 0}.availability-result span,.availability-result i{background:#e5deec;border-radius:2px;height:5px;margin-bottom:7px;display:block}.availability-result span{background:#ad94c2;width:55%}.availability-result i:last-child{width:75%}.availability-products{gap:8px;display:flex}.availability-products span{background:linear-gradient(155deg,#745b91 60%,#9478ae 60%);border:1px solid #b5a0c9;border-radius:4px;width:30%;height:36px}.editorial-post .availability-card p{color:#655b6e;margin-bottom:1.25rem;font-size:.875rem;line-height:1.65}.editorial-post .availability-card--purchase p{color:#eee7f3}.availability-outcome{color:#59417d;font-size:.75rem;font-weight:600}.availability-card--purchase .availability-outcome{color:#fff}.editorial-post .search-availability .availability-note{color:#726779;margin:1.25rem 0 0;font-size:.8rem}.coca-cola-availability{grid-template-columns:repeat(2,minmax(0,1fr));gap:1rem;margin:3rem 0 3.5rem;display:grid}.coca-cola-availability-card{background:#f6f3f8;border-radius:8px;margin:0;overflow:hidden}.coca-cola-availability-card img{aspect-ratio:4/3;object-fit:cover;width:100%;display:block}.coca-cola-availability-card:first-child img{object-position:center 42%}.coca-cola-availability-card figcaption{color:#655b6e;gap:.35rem;padding:1rem 1.125rem 1.125rem;font-size:.8125rem;line-height:1.5;display:grid}.coca-cola-availability-card figcaption strong{color:#59417d;letter-spacing:.08em;text-transform:uppercase;font-size:.6875rem}.availability-levers{grid-template-columns:repeat(2,minmax(0,1fr));gap:1rem;margin:2.25rem 0 3rem;display:grid}.availability-lever{background:#f8f5fa;border:1px solid #e2d9e8;border-top:3px solid #8e73a5;margin:0;padding:1.4rem 1.5rem 1.55rem;box-shadow:0 8px 24px #3422480d}.availability-lever-number{color:#6a4d82;letter-spacing:.12em;background:#e9e0ef;border-radius:999px;justify-content:center;align-items:center;min-width:2rem;margin-bottom:1.35rem;padding:.25rem .45rem;font-size:.625rem;font-weight:600;display:inline-flex}.editorial-post .availability-lever dt{color:#6a4d82;letter-spacing:.08em;text-transform:uppercase;font-family:Inter,sans-serif;font-size:.6875rem;font-weight:700;line-height:1.35}.editorial-post .availability-lever dt span{color:#85778e;letter-spacing:.04em;margin-top:.25rem;font-family:Inter,sans-serif;font-size:.6875rem;font-weight:500;display:block}.editorial-post .availability-lever .availability-lever-takeaway{color:#342248;margin:.6rem 0 0;font-family:DM Serif Display,Songti SC,SimSun,serif;font-size:clamp(1.55rem,2.4vw,1.9rem);line-height:1.2}.editorial-post .availability-lever dd{color:#5f5765;margin:.8rem 0 0;font-size:.9375rem;line-height:1.65}@media (max-width:768px){.editorial-post .blog-post-container{padding:2.25rem 1.5rem 3rem}.editorial-back{margin-bottom:2rem}.editorial-post .editorial-subtitle{font-size:1.125rem}.editorial-toolbar{margin-bottom:2.25rem}.editorial-post .editorial-meta{margin-top:1.5rem;padding-bottom:1.5rem}.editorial-post .blog-post-content h2{font-size:1.8rem}.editorial-post .blog-post-content{font-size:1.125rem;line-height:1.8}.article-contents{margin-bottom:2rem}.article-contents ol{grid-template-columns:1fr;gap:.125rem}.ai-referral-comparison{margin:2.25rem 0 2.75rem}.ai-referral-comparison img{border-radius:6px}.editorial-post .ai-referral-comparison figcaption{font-size:.75rem}.ai-visibility-workflow{margin:2.5rem 0 3rem;padding-top:1.5rem}.editorial-post .ai-visibility-workflow>figcaption{margin-bottom:1.75rem}.ai-visibility-workflow ol{grid-template-columns:1fr;padding-left:.5rem}.editorial-post .ai-visibility-workflow li,.editorial-post .ai-visibility-workflow li:not(:last-child){border-top:0;border-left:2px solid #c8bad3;padding:0 0 1.75rem 1.5rem}.editorial-post .ai-visibility-workflow li:before{top:.2rem;left:-6px}.editorial-post .ai-visibility-workflow li:not(:last-child):after{display:none}.ai-workflow-number{margin-bottom:.35rem}.search-availability{padding:1.25rem}.availability-grid{grid-template-columns:1fr}.availability-levers{grid-template-columns:1fr;gap:.75rem;margin:2rem 0 2.75rem}.coca-cola-availability{grid-template-columns:1fr;margin:2.5rem 0 3rem}.how-brands-grow-cover{width:min(72%,280px);margin:2.25rem auto 2.75rem}}
.newsletter-signup{color:#292032;background:#f6f2f8;border:1px solid #ded4e7;border-radius:12px;margin:3rem 0;padding:clamp(1.5rem,4vw,3rem);position:relative}.newsletter-signup h1,.newsletter-signup h2{margin:0 0 1rem;padding:0;font-family:DM Serif Display,serif;font-size:clamp(1.8rem,4vw,2.65rem);font-weight:400;line-height:1.15}.newsletter-description{color:#655b6e;max-width:660px;margin:0 0 1.5rem;line-height:1.65}.newsletter-signup form>label{margin-bottom:.5rem;font-size:.9rem;font-weight:600;display:block}.newsletter-input-row{gap:.65rem;display:flex}.newsletter-input-row input{color:#292032;min-width:0;font:inherit;background:#fff;border:1px solid #bfb2ca;border-radius:5px;flex:1;padding:.85rem 1rem;font-size:1rem}.newsletter-input-row button{color:#fff;font:inherit;cursor:pointer;background:#59417d;border:0;border-radius:5px;padding:.85rem 1.3rem;font-weight:600}.newsletter-input-row button:hover{background:#412b60}.newsletter-input-row button:disabled{opacity:.7;cursor:wait}.newsletter-signup form .newsletter-consent{color:#655b6e;margin:1rem 0 0;font-size:.83rem;font-weight:400;line-height:1.6}.newsletter-signup a{color:#59417d;text-decoration:underline}.newsletter-signup :focus-visible{outline-offset:3px;outline:3px solid #8564ad}.newsletter-status{margin:1rem 0 0;font-weight:600;line-height:1.6}.newsletter-status:empty{display:none}.newsletter-error{color:#a32436}.newsletter-honeypot{width:1px;height:1px;position:absolute;left:-10000px;overflow:hidden}.newsletter-page{color:#292032;background:#fff}.newsletter-page-inner{box-sizing:border-box;max-width:760px;margin:0 auto;padding:4.5rem 2rem 5rem}.newsletter-standalone{background:0 0;border:0;border-radius:0;margin:0;padding:0}.newsletter-standalone h1{color:#292032;letter-spacing:-.025em;text-align:left;margin:0 0 1.25rem;padding:0;font-family:Playfair Display,serif;font-size:clamp(2rem,3.5vw,2.75rem);font-weight:500;line-height:1.2}.newsletter-standalone .newsletter-description{color:#655b6e;margin:0 0 2rem;font-size:1.0625rem;line-height:1.75}.newsletter-standalone .newsletter-input-row{gap:.75rem}.newsletter-standalone .newsletter-input-row input{box-sizing:border-box;border-color:#c9bfce;border-radius:4px;min-height:52px}.newsletter-standalone .newsletter-input-row button{border-radius:4px;min-height:52px;padding:.85rem 1.75rem}.newsletter-standalone form .newsletter-consent{color:#655b6e;margin-top:1rem;font-size:.8125rem}.newsletter-standalone .newsletter-success{color:#493164;background:#f6f2f8;border-left:3px solid #59417d;padding:1rem 1.125rem}.newsletter-reading{border-top:1px solid #e5dfe9;margin-top:3rem;padding-top:1.5rem}.newsletter-reading-header{justify-content:space-between;align-items:baseline;gap:1rem;display:flex}.newsletter-reading-header h2{color:#655b6e;margin:0;font-family:inherit;font-size:.875rem;font-weight:600;line-height:1.5}.newsletter-reading-header>a{color:#59417d;font-size:.875rem;text-decoration:none}.newsletter-reading a:hover{text-underline-offset:4px;text-decoration:underline}.newsletter-reading a:focus-visible{outline-offset:5px;outline:3px solid #8564ad}.newsletter-posts{gap:1.5rem;margin:1.5rem 0 0;padding:0;list-style:none;display:grid}.newsletter-posts h3{margin:0 0 .5rem;font-family:Playfair Display,serif;font-size:1.1875rem;font-weight:500;line-height:1.4}.newsletter-posts h3 a{color:#292032;text-decoration:none}.newsletter-posts p{color:#655b6e;margin:0;font-size:.9375rem;line-height:1.7}.blog-post-figure{margin:2rem 0}.blog-post-figure img{max-width:100%;height:auto;display:block}.blog-post-figure figcaption{color:#655b6e;margin-top:.7rem;font-size:.85rem;line-height:1.6}@media (max-width:540px){.newsletter-page-inner{padding:2.5rem 1.25rem 3rem}.newsletter-input-row{flex-direction:column}.newsletter-input-row button{min-height:48px}.newsletter-standalone .newsletter-description{font-size:1rem}.newsletter-reading{margin-top:2.5rem}}
.newsletter-popup{box-sizing:border-box;color:#292032;background:#f6f2f8;border:1px solid #ded4e7;border-radius:14px;width:min(560px,100% - 32px);max-width:none;max-height:calc(100dvh - 32px);margin:auto;padding:0 0 24px;position:fixed;inset:0;overflow-y:auto;box-shadow:0 24px 80px #1e102b40}.newsletter-popup::backdrop{background:#18102099}.newsletter-popup .newsletter-signup{background:0 0;border:0;border-radius:0;margin:0;padding:46px 32px 16px}.newsletter-popup .newsletter-signup h2{padding:0;font-size:clamp(1.8rem,5vw,2.25rem)}.newsletter-popup .newsletter-description{font-size:1rem}.newsletter-popup .newsletter-input-row{flex-direction:column}.newsletter-popup .newsletter-input-row input,.newsletter-popup .newsletter-input-row button{box-sizing:border-box;min-height:48px}.newsletter-popup-close{z-index:1;color:#59417d;cursor:pointer;background:0 0;border:0;border-radius:50%;place-items:center;width:40px;height:40px;padding:0;display:grid;position:absolute;top:8px;right:8px}.newsletter-popup-close:hover{background:#e9e1ef}.newsletter-popup-later{color:#655b6e;min-height:40px;font:inherit;cursor:pointer;text-underline-offset:3px;background:0 0;border:0;margin:0 auto;padding:8px 20px;font-size:.9rem;text-decoration:underline;display:block}.newsletter-popup :focus-visible{outline-offset:2px;outline:3px solid #8564ad}@media (max-width:540px){.newsletter-popup .newsletter-signup{padding:44px 24px 12px}}