Blog

ChatGPT has changed in a big way

I’ve noticed changes in how ChatGPT searches the web. What could they mean for the websites it finds and cites?

Focus on ChatGPT, for now

AI visibility tools can track everything. Your strategy shouldn't. Use referral data to decide which platforms deserve your attention.

SEO is marketing

SEO is a marketing function. How mental and physical availability help us connect search to brand growth, and explain why our work matters.

Building WatchWithout.com

WatchWithout is a site with a mission: To let you enjoy TikTok videos, without the crippling social media addiction.

AI in the wild: What we can learn from Amazon & AllTrails

See how Amazon and AllTrails are using AI to improve user experiences and what we can learn from their approach to integrating AI into digital products.

Yes, you can implement meta 'noindex' using Google Tag Manager (GTM)

I recently reached out to Google’s John Mueller to ask him to ask whether it was possible to implement ‘noindex’ tags using Google Tag Manager.

Schema.org breadcrumbs for Shopify products/collections

Learn how to add schema.org breadcrumbs to your Shopify store without using an app. A simple Liquid code tweak to improve SEO and user navigation.

Filtering for multiple pages using regex in Google Search Console

You can now edit the Shopify robots.txt file

MUM: What the new Google update could mean for SEOs

Should Australian businesses use the free version of Cloudflare?

Don't slow your website down! If you own an Australian business using Cloudflare's free plan may be a bad decision. Learn more here.